Google Local Search

Google local search is a powerful tool used to ensure that the right people find your website online. The Google local search application programming interface (API) integrates web users’ queries with Google Maps to great effect.

By now you have probably noticed the map that appears on the right side of your Google results page whenever you are looking for something. That is a Google map and it pinpoints where you can find the actual locations of the places listed in your search results. What’s even more impressive is that if the computer, cell phone or other device knows your current location, which it most like does, you do not even need to type in your location. So, where once we had to search for local businesses by typing a query such as, “Pet Stores Reno NV,” just to get a listing of pet stores in Reno, now we can just type, “pet stores,” to not only get that listing, but a map of locations too.

The integration that Google local search provides does not end there. Three of its more popular uses are:

• Creating a searchable map displaying search results
• Proving business reviews for the businesses contained within the results
• Creating driving directions to specific locations in the search results

Using Google local search is a must if you are a local business with a website. Properly and effectively using this API is essential if you want to drive more local clients and customers to your business’s door. I am guessing that is exactly what you want.

By hiring the right SEO specialist you can ensure that your website takes full advantage of the benefits offered by Google local search.